Originally sponsored by La Pena, the City of Austin under the auspices of the Austin Arts Commission and the Texas Commission on the Arts, the "Serie Print Project" is a fine art printing project administered by Coronado Studios in Austin, Texas. It offers the facilities, materials, and a master printer for artists generally creating in a new medium. It was conceptualized and modeled after a similar project sponsored by Self-Help Graphics in East Los Angeles. Austin artist Sam Coronado, took to the process on a visit to Self-Help in 1993 and began a replica of the program for Austin later that year. A master printer and educator, Coronado successfully completed the first "Serie Print Project" in 1994, printing 12 artists. The result caught fire and 17 artists participated the following year.
Participation offers artists a base for communicating while engaging in the production of fine art. All participants in this program develop new skills and strengthen the cultural diversity of the arts in local, regional communities where the touring exhibit travels. The project is dedicated to creating awareness of Latino/a art and its importance. The "Serie Print Project" and Coronado Studio received national support by the Austin Museum of Art, Hispanic Magazine, PBS, and the South Texas Institute for the Arts.
Sam Coronado
Sam Coronado is a Chicano artist residing in Austin, Texas and a Fine Arts graduate from the University of Texas in Austin. He is a Design and Painting instructor at Austin Community College, LaGuna Gloria Art School and the Doughtery Art Center. Coronado has been involved in different arts organizations in Houston and Austin. In Austin he established Cibola Studio/Gallery in the 80's and was one of the original board members of the Mexic-Arte Museum. He is currently directing the serigraph print project at Coronado Studio which involves the production of serigraph prints by artists from the US and Latin America. He has exhibited his work in group exhibits throughout the United States, Mexico and Europe. The strongest influence in his work is attributed to his bicultural environment.
